Abstract
We describe a technology exploration of social bookmarking within
a closed, corporate environment. We hypothesize that such a tool
would be valuable for information sharing, information management,
and social networking in our organization. In order to assess the
value of social software, we have embarked upon a 6-month pilot,
or trial period, where we are striving to reach critical mass through
marketing strategies and targeting influential figures with large,
social networks. Our goal is to demonstrate the utility of social
bookmarking within our corporation and to explore some of the social
influences and behavioral evolution.
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