%0 Journal Article %1 journals/mktsci/MaSK15 %A Ma, Liye %A Sun, Baohong %A Kekre, Sunder %D 2015 %J Marketing Science %K dblp %N 5 %P 627-645 %T The Squeaky Wheel Gets the Grease - An Empirical Analysis of Customer Voice and Firm Intervention on Twitter. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci34.html#MaSK15 %V 34

@article{journals/mktsci/MaSK15, added-at = {2015-10-23T00:00:00.000+0200}, author = {Ma, Liye and Sun, Baohong and Kekre, Sunder}, biburl = {https://www.bibsonomy.org/bibtex/2782909ff087fdb6f8cf583a4531080b0/dblp}, ee = {http://dx.doi.org/10.1287/mksc.2015.0912}, interhash = {87948bf25043feb48c73c8e6e19fc00f}, intrahash = {782909ff087fdb6f8cf583a4531080b0}, journal = {Marketing Science}, keywords = {dblp}, number = 5, pages = {627-645}, timestamp = {2015-10-27T11:34:25.000+0100}, title = {The Squeaky Wheel Gets the Grease - An Empirical Analysis of Customer Voice and Firm Intervention on Twitter.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci34.html#MaSK15}, volume = 34, year = 2015 }