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%0 Book
%1 GVK027383261
%A Green, Paul E.
%A Tull, Donald S.
%C Stuttgart
%D 1982
%I Poeschel
%K Marketing
%T Methoden und Techniken der Marketingforschung
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+027383261&sourceid=fbw_bibsonomy
%7 4. Aufl
%@ 3791003445