%0 Journal Article %1 Bailey_2010 %A Bailey, Janis %A Price, Robin %A Esders, Lin %A McDonald, Paula %D 2010 %I SAGE Publications %J Journal of Industrial Relations %K union_marketing union_membership union_recruitment young_workers %N 1 %P 43--60 %R 10.1177/0022185609353984 %T Daggy Shirts, Daggy Slogans? Marketing Unions to Young People %U https://doi.org/10.1177%2F0022185609353984 %V 52 %X In light of declining trade union density, specifically among young workers, this article explores how trade unions recruit, service and organize young people. Our focus is the way in which trade unions market their services to the young. We use, as a lens of analysis, the services and social marketing literature and the concept of an ‘unsought, experience good’ to explore trade union strategy. Based on interviews with a number of union officials in the state of Queensland, it is clear that unions see the issue of recruitment of young people as significant, and that innovative strategies are being used in at least some unions. However, the research also indicates that despite union awareness, strategies are uneven and resource allocation is patchy. While the research was carried out in one state, the results and conclusion are broadly applicable to the Australian labour movement as a whole, and have implications for union movements in other Anglophone countries.

@article{Bailey_2010, abstract = {In light of declining trade union density, specifically among young workers, this article explores how trade unions recruit, service and organize young people. Our focus is the way in which trade unions market their services to the young. We use, as a lens of analysis, the services and social marketing literature and the concept of an ‘unsought, experience good’ to explore trade union strategy. Based on interviews with a number of union officials in the state of Queensland, it is clear that unions see the issue of recruitment of young people as significant, and that innovative strategies are being used in at least some unions. However, the research also indicates that despite union awareness, strategies are uneven and resource allocation is patchy. While the research was carried out in one state, the results and conclusion are broadly applicable to the Australian labour movement as a whole, and have implications for union movements in other Anglophone countries. }, added-at = {2017-11-27T11:08:22.000+0100}, author = {Bailey, Janis and Price, Robin and Esders, Lin and McDonald, Paula}, biburl = {https://www.bibsonomy.org/bibtex/258990814e5784d167ee4d4d15bf0eead/meneteqel}, doi = {10.1177/0022185609353984}, interhash = {952adc591f7046747f7741dd4a128dd3}, intrahash = {58990814e5784d167ee4d4d15bf0eead}, journal = {Journal of Industrial Relations}, keywords = {union_marketing union_membership union_recruitment young_workers}, language = {eng}, month = feb, number = 1, pages = {43--60}, publisher = {{SAGE} Publications}, timestamp = {2017-11-27T11:08:22.000+0100}, title = {Daggy Shirts, Daggy Slogans? Marketing Unions to Young People}, url = {https://doi.org/10.1177%2F0022185609353984}, volume = 52, year = 2010 }