%0 Book %1 GVK355680238 %A Keller, Kevin Lane %C Upper Saddle River, NJ u.a. %D 2003 %I Prentice Hall %K Brand_name_products Management Markenname Markenpolitik Marketing Marketingpolitik Produktmanagement Produktpolitik Wettbewerbsstrategie %T Strategic brand management %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+355680238&sourceid=fbw_bibsonomy %7 2. ed., internat. ed. %@ 0131105833

@book{GVK355680238, added-at = {2009-08-21T12:12:59.000+0200}, address = {Upper Saddle River, NJ [u.a.]}, author = {Keller, {Kevin Lane}}, biburl = {https://www.bibsonomy.org/bibtex/2eeb51041c31ed95cf4519d4763c8ab61/fbw_hannover}, edition = {2. ed., internat. ed.}, interhash = {a4be8725f647097481c704102cf754b5}, intrahash = {eeb51041c31ed95cf4519d4763c8ab61}, isbn = {0131105833}, keywords = {Brand_name_products Management Markenname Markenpolitik Marketing Marketingpolitik Produktmanagement Produktpolitik Wettbewerbsstrategie}, pagetotal = {XXVII, 788}, ppn_gvk = {355680238}, publisher = {Prentice Hall}, subtitle = {building, measuring, and managing brand equity}, timestamp = {2009-08-21T12:13:28.000+0200}, title = {Strategic brand management}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+355680238&sourceid=fbw_bibsonomy}, year = 2003 }