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%0 Report
%1 WaKlW08b
%A Wagner, R.
%A Klaus, M.
%C Universität Kassel
%D 2008
%K 2008 Direktmarketing_im_Wandel myown working-paper
%N 2
%T Challenges and Examples of Mobile Direct Marketing
@techreport{WaKlW08b,
added-at = {2010-06-02T14:32:12.000+0200},
address = {Universit\"at Kassel},
author = {Wagner, R. and Klaus, M.},
biburl = {https://www.bibsonomy.org/bibtex/2826dba13e4bcb6973db0564882100455/rwagner},
institution = {DMCC - Dialog Marketing Competence Center},
interhash = {ad8d44fc046760b61ca60011d7a1a714},
intrahash = {826dba13e4bcb6973db0564882100455},
keywords = {2008 Direktmarketing_im_Wandel myown working-paper},
number = 2,
timestamp = {2010-08-18T17:30:15.000+0200},
title = {{C}hallenges and {E}xamples of {M}obile {D}irect {M}arketing},
type = {Dahlhoff, D. and Mann, A. and Wagner, R.},
year = 2008
}