%0 Book %1 GVK539006777 %A Kanbach, Pamela %C Saarbrücken %D 2007 %I Müller %K Angriffsstrategie Fußballweltmeisterschaft_<2006> Marketing Marketingpolitik Sportmarketing Werbeplanung %T Ein Einblick in Guerilla Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+539006777&sourceid=fbw_bibsonomy %@ 3836418924

@book{GVK539006777, added-at = {2009-08-21T12:23:46.000+0200}, address = {Saarbrücken}, author = {Kanbach, {Pamela}}, biburl = {https://www.bibsonomy.org/bibtex/2656619bc6830092631ca3b7d66780ceb/fbw_hannover}, interhash = {1b36cbb5a51a1751b16958d8082e0a3a}, intrahash = {656619bc6830092631ca3b7d66780ceb}, isbn = {3836418924}, keywords = {Angriffsstrategie Fußballweltmeisterschaft_<2006> Marketing Marketingpolitik Sportmarketing Werbeplanung}, pagetotal = {VI, 118}, ppn_gvk = {539006777}, publisher = {Müller}, subtitle = {Grundlagen, Theorie und Praxis}, timestamp = {2009-08-21T12:23:52.000+0200}, title = {Ein Einblick in Guerilla Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+539006777&sourceid=fbw_bibsonomy}, year = 2007 }