%0 Conference Paper %1 conf/icis/MiaoJ17 %A Miao, Xiaoyu %A Jiang, Zhenhui Jack %B ICIS %D 2017 %E Kim, Yong Jin %E Agarwal, Ritu %E Lee, Jae Kyu %I Association for Information Systems %K dblp %T Does the Activation Make a difference? The Effects of Video Initiating Formats on Video Advertising Effectiveness. %U http://dblp.uni-trier.de/db/conf/icis/icis2017.html#MiaoJ17

@inproceedings{conf/icis/MiaoJ17, added-at = {2017-12-19T00:00:00.000+0100}, author = {Miao, Xiaoyu and Jiang, Zhenhui Jack}, biburl = {https://www.bibsonomy.org/bibtex/21283ec249623dbe396f37d69437cb706/dblp}, booktitle = {ICIS}, crossref = {conf/icis/2017}, editor = {Kim, Yong Jin and Agarwal, Ritu and Lee, Jae Kyu}, ee = {http://aisel.aisnet.org/icis2017/HCI/Presentations/16}, interhash = {bdbeb0370bc8f75d5ea587d8f3e63d8b}, intrahash = {1283ec249623dbe396f37d69437cb706}, keywords = {dblp}, publisher = {Association for Information Systems}, timestamp = {2017-12-20T11:38:18.000+0100}, title = {Does the Activation Make a difference? The Effects of Video Initiating Formats on Video Advertising Effectiveness.}, url = {http://dblp.uni-trier.de/db/conf/icis/icis2017.html#MiaoJ17}, year = 2017 }