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%0 Journal Article
%1 journals/isf/CharlesRPKSE24
%A Charles, Vincent
%A Rana, Nripendra P.
%A Pappas, Ilias O.
%A Kamphaug, Morten
%A Siau, Keng
%A Engø-Monsen, Kenth
%D 2024
%J Inf. Syst. Frontiers
%K dblp
%N 3
%P 851-856
%T The Next 'Deep' Thing in X to Z Marketing: An Artificial Intelligence-Driven Approach.
%U http://dblp.uni-trier.de/db/journals/isf/isf26.html#CharlesRPKSE24
%V 26
@article{journals/isf/CharlesRPKSE24,
added-at = {2025-03-03T00:00:00.000+0100},
author = {Charles, Vincent and Rana, Nripendra P. and Pappas, Ilias O. and Kamphaug, Morten and Siau, Keng and Engø-Monsen, Kenth},
biburl = {https://www.bibsonomy.org/bibtex/26a23962aa0a0700cc11cf7ae4d315c04/dblp},
ee = {https://doi.org/10.1007/s10796-023-10462-x},
interhash = {c048b187398e3a5ec30288e3cbfcfa6c},
intrahash = {6a23962aa0a0700cc11cf7ae4d315c04},
journal = {Inf. Syst. Frontiers},
keywords = {dblp},
month = {June},
number = 3,
pages = {851-856},
timestamp = {2025-04-01T18:20:22.000+0200},
title = {The Next 'Deep' Thing in X to Z Marketing: An Artificial Intelligence-Driven Approach.},
url = {http://dblp.uni-trier.de/db/journals/isf/isf26.html#CharlesRPKSE24},
volume = 26,
year = 2024
}
