%0 Conference Paper %1 conf/hci/LiangHF16 %A Liang, Yin %A Han, Han %A Fassi, Davide %B HCI (11) %D 2016 %E Rau, Pei-Luen Patrick %I Springer %K dblp %P 752-760 %T Transforming Branding Strategies from Product to Service: A Case Study About Yangshan Tourism Branding. %U http://dblp.uni-trier.de/db/conf/hci/hci2016-11.html#LiangHF16 %V 9741 %@ 978-3-319-40092-1

@inproceedings{conf/hci/LiangHF16, added-at = {2018-11-02T00:00:00.000+0100}, author = {Liang, Yin and Han, Han and Fassi, Davide}, biburl = {https://www.bibsonomy.org/bibtex/24671ef3c1d810e9016410db2d5c046f7/dblp}, booktitle = {HCI (11)}, crossref = {conf/hci/2016-11}, editor = {Rau, Pei-Luen Patrick}, ee = {https://doi.org/10.1007/978-3-319-40093-8_74}, interhash = {c5f6a941f8af4931db99f461dd51bc19}, intrahash = {4671ef3c1d810e9016410db2d5c046f7}, isbn = {978-3-319-40092-1}, keywords = {dblp}, pages = {752-760}, publisher = {Springer}, series = {Lecture Notes in Computer Science}, timestamp = {2019-05-15T15:09:36.000+0200}, title = {Transforming Branding Strategies from Product to Service: A Case Study About Yangshan Tourism Branding.}, url = {http://dblp.uni-trier.de/db/conf/hci/hci2016-11.html#LiangHF16}, volume = 9741, year = 2016 }