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%0 Book
%1 GVK153735155
%A Ochs, Guntram
%B Hochschulschriften zur Betriebswirtschaftslehre
%C München
%D 1994
%I VVF
%K Deutschland Gatekeeper Investitionsgütermarkt Marketing Marktbearbeitung
%N 120
%T Die Marktbearbeitung in Investitionsgütermärkten durch Segmentierung von gatekeepern
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+153735155&sourceid=fbw_bibsonomy
%@ 3894810785
@book{GVK153735155,
added-at = {2009-08-21T10:05:12.000+0200},
address = {München},
author = {Ochs, {Guntram}},
biburl = {https://www.bibsonomy.org/bibtex/2c18061c3fc54666649994aee8d39a3ca/fbw_hannover},
interhash = {1c8faa392e06de6a881b2ecb4998f018},
intrahash = {c18061c3fc54666649994aee8d39a3ca},
isbn = {3894810785},
keywords = {Deutschland Gatekeeper Investitionsgütermarkt Marketing Marktbearbeitung},
number = 120,
pagetotal = {CVI, 307},
ppn_gvk = {153735155},
publisher = {VVF},
series = {Hochschulschriften zur Betriebswirtschaftslehre},
timestamp = {2009-08-21T10:11:37.000+0200},
title = {Die Marktbearbeitung in Investitionsgütermärkten durch Segmentierung von gatekeepern},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+153735155&sourceid=fbw_bibsonomy},
year = 1994
}