%0 Book %1 EschStra2003 %A Esch, Franz-Rudolf %C München %D 2003 %I Vahlen %K imported %T Strategie und Technik der Markenführung %@ 3-8006-2781-7

@book{EschStra2003, added-at = {2007-06-12T17:23:28.000+0200}, address = {M{\"u}nchen}, author = {Esch, Franz-Rudolf}, biburl = {https://www.bibsonomy.org/bibtex/20e2af6f95afc781391fa9a5e76962a91/blinzelbraut}, description = {KUG Recherche-Portal}, interhash = {c90fd68b5ac618c90d03c32cc34babff}, intrahash = {0e2af6f95afc781391fa9a5e76962a91}, isbn = {3-8006-2781-7}, keywords = {imported}, publisher = {Vahlen}, timestamp = {2007-06-12T17:23:29.000+0200}, title = {Strategie und Technik der Markenf{\"u}hrung}, year = 2003 }