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%0 Conference Paper
%1 conf/www/BenderskyGJM10
%A Bendersky, Michael
%A Gabrilovich, Evgeniy
%A Josifovski, Vanja
%A Metzler, Donald
%B WWW
%D 2010
%E Rappa, Michael
%E Jones, Paul
%E Freire, Juliana
%E Chakrabarti, Soumen
%I ACM
%K dblp
%P 101-110
%T The anatomy of an ad: structured indexing and retrieval for sponsored search.
%U http://dblp.uni-trier.de/db/conf/www/www2010.html#BenderskyGJM10
%@ 978-1-60558-799-8
@inproceedings{conf/www/BenderskyGJM10,
added-at = {2018-11-06T00:00:00.000+0100},
author = {Bendersky, Michael and Gabrilovich, Evgeniy and Josifovski, Vanja and Metzler, Donald},
biburl = {https://www.bibsonomy.org/bibtex/29390f000444e00556343c91f080c1e79/dblp},
booktitle = {WWW},
crossref = {conf/www/2010},
editor = {Rappa, Michael and Jones, Paul and Freire, Juliana and Chakrabarti, Soumen},
ee = {https://doi.org/10.1145/1772690.1772702},
interhash = {db963fa3cc0ee0baacc24db2eb9fc94a},
intrahash = {9390f000444e00556343c91f080c1e79},
isbn = {978-1-60558-799-8},
keywords = {dblp},
pages = {101-110},
publisher = {ACM},
timestamp = {2018-11-07T15:38:25.000+0100},
title = {The anatomy of an ad: structured indexing and retrieval for sponsored search.},
url = {http://dblp.uni-trier.de/db/conf/www/www2010.html#BenderskyGJM10},
year = 2010
}