%0 Book %1 NufeWirk2002 %A Nufer, Gerd %C Wiesbaden %D 2002 %I Dt. Univ.-Verl. %K Event-Marketing Sportsponsoring %T Wirkungen von Event-Marketing : theoretische Fundierung und empirische Analyse %7 1. Aufl. %@ 3-8244-0612-8

@book{NufeWirk2002, added-at = {2008-04-07T17:02:10.000+0200}, address = {Wiesbaden}, author = {Nufer, Gerd}, biburl = {https://www.bibsonomy.org/bibtex/232c4bee79e1b792530c68938368baf29/lisa.hausen}, description = {KUG Recherche-Portal}, edition = {1. Aufl.}, interhash = {ee50456a5a8a978c5b2119396d9663b8}, intrahash = {32c4bee79e1b792530c68938368baf29}, isbn = {3-8244-0612-8}, keywords = {Event-Marketing Sportsponsoring}, publisher = {Dt. Univ.-Verl.}, timestamp = {2008-04-07T17:02:11.000+0200}, title = {Wirkungen von Event-Marketing : theoretische Fundierung und empirische Analyse}, year = 2002 }