%0 Conference Paper %1 conf/whiceb/ZhangMLCYLW23 %A Zhang, Rongkai %A Ma, Bingni %A Li, Yingyan %A Chen, Fuping %A Yan, Jianan %A Lin, Yuxi %A Wu, Yifan %B WHICEB (2) %D 2023 %E Tu, Yiliu %E Chi, Maomao %I Springer %K dblp %P 108-118 %T The Effect of Key Opinion Leader Type on Purchase Intention: Considering the Moderating Effect of Product Type. %U http://dblp.uni-trier.de/db/conf/whiceb/whiceb2023-2.html#ZhangMLCYLW23 %V 481 %@ 978-3-031-32302-7

@inproceedings{conf/whiceb/ZhangMLCYLW23, added-at = {2023-06-19T00:00:00.000+0200}, author = {Zhang, Rongkai and Ma, Bingni and Li, Yingyan and Chen, Fuping and Yan, Jianan and Lin, Yuxi and Wu, Yifan}, biburl = {https://www.bibsonomy.org/bibtex/2f0c13825cb41791658f558a254320797/dblp}, booktitle = {WHICEB (2)}, crossref = {conf/whiceb/2023-2}, editor = {Tu, Yiliu and Chi, Maomao}, ee = {https://doi.org/10.1007/978-3-031-32302-7_10}, interhash = {f0f132692315cdfcbd09e81fa2b31396}, intrahash = {f0c13825cb41791658f558a254320797}, isbn = {978-3-031-32302-7}, keywords = {dblp}, pages = {108-118}, publisher = {Springer}, series = {Lecture Notes in Business Information Processing}, timestamp = {2024-04-09T11:15:49.000+0200}, title = {The Effect of Key Opinion Leader Type on Purchase Intention: Considering the Moderating Effect of Product Type.}, url = {http://dblp.uni-trier.de/db/conf/whiceb/whiceb2023-2.html#ZhangMLCYLW23}, volume = 481, year = 2023 }