%0 Journal Article %1 journals/mktsci/YangHWAC12 %A Yang, Sha %A Hu, Mantian Mandy %A Winer, Russell S. %A Assael, Henry %A Chen, Xiaohong %D 2012 %J Marketing Science %K dblp %N 6 %P 952-963 %T An Empirical Study of Word-of-Mouth Generation and Consumption. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci31.html#YangHWAC12 %V 31

@article{journals/mktsci/YangHWAC12, added-at = {2019-10-31T00:00:00.000+0100}, author = {Yang, Sha and Hu, Mantian Mandy and Winer, Russell S. and Assael, Henry and Chen, Xiaohong}, biburl = {https://www.bibsonomy.org/bibtex/20c424020946bdb93bcad264af441c805/dblp}, ee = {https://doi.org/10.1287/mksc.1120.0738}, interhash = {f324c69ea7d4fefb6cb6342977f7db0a}, intrahash = {0c424020946bdb93bcad264af441c805}, journal = {Marketing Science}, keywords = {dblp}, number = 6, pages = {952-963}, timestamp = {2019-11-01T11:41:10.000+0100}, title = {An Empirical Study of Word-of-Mouth Generation and Consumption.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci31.html#YangHWAC12}, volume = 31, year = 2012 }