Marketing Communication to and with Net Citizens: Targeting by Means of a Social Network Analysis Approach
M. Klaus, J. Schwerdtfeger, and R. Wagner. Consumer Citizenship Network: Making a Difference - Putting Consumer Citizenship into Action, page 163 -- 177. Berlin, The Consumer Citizenship Network, an Erasmus thematic network of educators and researchers, (2009)
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%0 Conference Paper
%1 KlScWaP09
%A Klaus, Martin
%A Schwerdtfeger, Jörg
%A Wagner, Ralf
%B Consumer Citizenship Network: Making a Difference - Putting Consumer Citizenship into Action
%C Berlin
%D 2009
%E Schrader, Ulf
%E Thoresen, Victoria W.
%K 2009 Direktmarketing_im_Wandel myown proceedings
%P 163 -- 177
%T Marketing Communication to and with Net Citizens: Targeting by Means of a Social Network Analysis Approach
@inproceedings{KlScWaP09,
added-at = {2011-01-31T16:06:13.000+0100},
address = {Berlin},
author = {Klaus, Martin and Schwerdtfeger, Jörg and Wagner, Ralf},
biburl = {https://www.bibsonomy.org/bibtex/21c37f0729103d6b97b11ecb7bf1fe2f1/rwagner},
booktitle = {Consumer Citizenship Network: Making a Difference - Putting Consumer Citizenship into Action},
editor = {Schrader, Ulf and Thoresen, Victoria W.},
interhash = {f848fb8d19bc6187082849fd94e06196},
intrahash = {1c37f0729103d6b97b11ecb7bf1fe2f1},
keywords = {2009 Direktmarketing_im_Wandel myown proceedings},
organization = {The Consumer Citizenship Network, an Erasmus thematic network of educators and researchers},
pages = {163 -- 177},
timestamp = {2011-01-31T16:06:13.000+0100},
title = {{M}arketing {C}ommunication to and with {N}et {C}itizens: {T}argeting by {M}eans of a {S}ocial {N}etwork {A}nalysis {A}pproach},
year = 2009
}