%0 Conference Paper %1 Fomitchev:2010:GAC:1772690.1772820 %A Fomitchev, Max I. %B Proceedings of the 19th international conference on World wide web %C New York, NY, USA %D 2010 %I ACM %K analytics om09 web %P 1093--1094 %R 10.1145/1772690.1772820 %T How google analytics and conventional cookie tracking techniques overestimate unique visitors %U http://doi.acm.org/10.1145/1772690.1772820 %X We report the results of the analysis of website traffic logs and argue that both unique IP address and cookies vastly overestimate unique visitors, e.g. by factor of 8 in our studies. Google Analytics 'absolute unique visitors' measure is shown to produce similar 6x overestimation. To address the problem we present a new model for relating unique visitors to IP address or cookies. %@ 978-1-60558-799-8

@inproceedings{Fomitchev:2010:GAC:1772690.1772820, abstract = {We report the results of the analysis of website traffic logs and argue that both unique IP address and cookies vastly overestimate unique visitors, e.g. by factor of 8 in our studies. Google Analytics 'absolute unique visitors' measure is shown to produce similar 6x overestimation. To address the problem we present a new model for relating unique visitors to IP address or cookies.}, acmid = {1772820}, added-at = {2011-10-29T17:16:10.000+0200}, address = {New York, NY, USA}, author = {Fomitchev, Max I.}, biburl = {https://www.bibsonomy.org/bibtex/205ce26d00420bb361fe37e4d25a3a91c/griesbau}, booktitle = {Proceedings of the 19th international conference on World wide web}, description = {How google analytics and conventional cookie tracking techniques overestimate unique visitors}, doi = {10.1145/1772690.1772820}, interhash = {30bcc8d8296db4a3428288bc67e71d1a}, intrahash = {05ce26d00420bb361fe37e4d25a3a91c}, isbn = {978-1-60558-799-8}, keywords = {analytics om09 web}, location = {Raleigh, North Carolina, USA}, numpages = {2}, pages = {1093--1094}, publisher = {ACM}, series = {WWW '10}, timestamp = {2011-10-29T17:16:10.000+0200}, title = {How google analytics and conventional cookie tracking techniques overestimate unique visitors}, url = {http://doi.acm.org/10.1145/1772690.1772820}, year = 2010 }