We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business
Wharton School Publishing, (Sep 24, 2008)Abstract
Emerging social networks will rewrite the rules of business. You've heard that in leading-edge books like <B>Wikinomics</B> and <B>Naked Conversations</B>. Now, discover exactly how to use social networking and community in your business, driving better decision-making and greater profitability. <B>We Are Smarter Than Me</B> is itself the product of an extraordinary collaboration of Wharton, MIT and thousands of business innovators, worldwide. Drawing on their collective "in the trenches" experience, the wearesmarter.org community reveals what works, and what doesn't, when you are building community into your decision making and business processes. They share powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management, and beyond, along with rules for effective community building. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, <B>We Are Smarter Than Me</B> will help you transform the promise of social networking into profitable reality.