%0 Book %1 GVK529972808 %B Frankfurter Allgemeine Buch %C Frankfurt am Main %D 2008 %E Hoffmann, Ernst %I FAZ-Inst. für Management-, Markt- und Medieninformation %K Deutschland Kundenwert Marketing Shareholder_Value Theorie Wertorientiertes_Management %T Wertorientiertes Marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+529972808&sourceid=fbw_bibsonomy %7 1. Aufl. %@ 978-3-89981-147-6

@book{GVK529972808, added-at = {2009-08-21T12:22:28.000+0200}, address = {Frankfurt am Main}, biburl = {https://www.bibsonomy.org/bibtex/208dfc1335aca3175a8315438501ec8b6/fbw_hannover}, edition = {1. Aufl.}, editor = {Hoffmann, {Ernst}}, interhash = {f42c4a4fa3d082a3b32a79ad4e5a20be}, intrahash = {08dfc1335aca3175a8315438501ec8b6}, isbn = {978-3-89981-147-6}, keywords = {Deutschland Kundenwert Marketing Shareholder_Value Theorie Wertorientiertes_Management}, pagetotal = {204}, ppn_gvk = {529972808}, publisher = {FAZ-Inst. für Management-, Markt- und Medieninformation}, series = {Frankfurter Allgemeine Buch}, subtitle = {Unternehmensressourcen richtig nutzen}, timestamp = {2009-08-21T12:23:10.000+0200}, title = {Wertorientiertes Marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+529972808&sourceid=fbw_bibsonomy}, year = 2008 }