%0 Journal Article %1 journals/mktsci/MoormanWMS12 %A Moorman, Christine %A Wies, Simone %A Mizik, Natalie %A Spencer, Fredrika J. %D 2012 %J Marketing Science %K dblp %N 6 %P 934-951 %T Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms. %U http://dblp.uni-trier.de/db/journals/mktsci/mktsci31.html#MoormanWMS12 %V 31

@article{journals/mktsci/MoormanWMS12, added-at = {2013-01-09T00:00:00.000+0100}, author = {Moorman, Christine and Wies, Simone and Mizik, Natalie and Spencer, Fredrika J.}, biburl = {https://www.bibsonomy.org/bibtex/22baec6c24e29e268d5fe5d1d1ef57a24/dblp}, ee = {http://dx.doi.org/10.1287/mksc.1120.0737}, interhash = {5054b15f8484b2e4c6efeb3aa41d1773}, intrahash = {2baec6c24e29e268d5fe5d1d1ef57a24}, journal = {Marketing Science}, keywords = {dblp}, number = 6, pages = {934-951}, timestamp = {2013-01-10T11:38:59.000+0100}, title = {Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms.}, url = {http://dblp.uni-trier.de/db/journals/mktsci/mktsci31.html#MoormanWMS12}, volume = 31, year = 2012 }