%0 Journal Article %1 10 %A Steyer, A. %A Garcia-Barididia, R. %A P.Quester, %D 2006 %J Journal of Interactive Advertising %K mouth of online word %N 2 %T Online Discussion Groups as Social Networks: An Empirical Investigation of Word-of-Mouth on the Internet %U http://www.jiad.org/vol6/no2/steyer/index.htm %V 6

@article{10, added-at = {2007-09-12T11:34:38.000+0200}, author = {Steyer, A. and Garcia-Barididia, R. and P.Quester}, biburl = {https://www.bibsonomy.org/bibtex/23c5c0a11da9e2d9b38a0044ee17a192b/cdrimmel}, interhash = {b260355cbece05fa2cc5c5dca0158ca5}, intrahash = {3c5c0a11da9e2d9b38a0044ee17a192b}, journal = {Journal of Interactive Advertising }, keywords = {mouth of online word}, number = 2, timestamp = {2007-09-12T11:34:38.000+0200}, title = {Online Discussion Groups as Social Networks: An Empirical Investigation of Word-of-Mouth on the Internet}, url = {http://www.jiad.org/vol6/no2/steyer/index.htm}, volume = 6, year = 2006 }