%0 Book %1 GVK378272020 %A Birn, Robin %B Market research in practice %C London %D 2004 %I Kogan Page %K Decision_making Marketing Marketing_research Marktforschung Strategic_planning Success_in_business %T The effective use of market research %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+378272020&sourceid=fbw_bibsonomy %7 4th ed %@ 074944200X

@book{GVK378272020, added-at = {2009-08-21T12:16:51.000+0200}, address = {London}, author = {Birn, {Robin}}, biburl = {https://www.bibsonomy.org/bibtex/23e299c24afd1f14a374a1796c2c874e2/fbw_hannover}, edition = {4th ed}, interhash = {9a54ee79ef54a4df0aa29b631a1e45cc}, intrahash = {3e299c24afd1f14a374a1796c2c874e2}, isbn = {074944200X}, keywords = {Decision_making Marketing Marketing_research Marktforschung Strategic_planning Success_in_business}, pagetotal = {xiv, 226}, ppn_gvk = {378272020}, publisher = {Kogan Page}, series = {Market research in practice}, subtitle = {how to drive and focus better business decisions}, timestamp = {2009-08-21T12:17:18.000+0200}, title = {The effective use of market research}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+378272020&sourceid=fbw_bibsonomy}, year = 2004 }