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%0 Book Section
%1 RN471
%A Andrei, A. G.
%A Zait, A.
%B Strategica: Management, Finance, and Ethics
%C Bucharest
%D 2014
%E Bratianu, C.
%E Zbuchea, A.
%E Pinzaru, F.
%E Vatamanescu, E. M.
%I Tritonic Publ House
%K branding_insights consumer_trust customer_perception
%P 593-604
%T Branding insights: an interdisciplinary journey from perception to action
%U /brokenurl#<Go to ISI>://WOS:000361386000030
%@ 978-606-8571-52-2
@inbook{RN471,
added-at = {2018-03-19T02:38:23.000+0100},
address = {Bucharest},
author = {Andrei, A. G. and Zait, A.},
biburl = {https://www.bibsonomy.org/bibtex/253381d946fa6c0e7d58d5654906ebed0/matthewc100},
booktitle = {Strategica: Management, Finance, and Ethics},
editor = {Bratianu, C. and Zbuchea, A. and Pinzaru, F. and Vatamanescu, E. M.},
interhash = {2424fd5b724cd4360f52b470488d028c},
intrahash = {53381d946fa6c0e7d58d5654906ebed0},
isbn = {978-606-8571-52-2},
keywords = {branding_insights consumer_trust customer_perception},
pages = {593-604},
publisher = {Tritonic Publ House},
series = {Strategica},
timestamp = {2018-03-19T02:41:02.000+0100},
title = {Branding insights: an interdisciplinary journey from perception to action},
url = {/brokenurl#<Go to ISI>://WOS:000361386000030},
year = 2014
}