%0 Book %1 GVK499877748 %A Doyle, Peter %C Halow u.a. %D 2006 %E Stern, Philip %I Financial Times/Prentice Hall %K Management Marketing Marketingmanagement Marketingpolitik Marketingstrategie Strategic_planning %T Marketing management and strategy %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+499877748&sourceid=fbw_bibsonomy %7 4. ed. %@ 0273693980

@book{GVK499877748, added-at = {2009-08-21T12:19:46.000+0200}, address = {Halow [u.a.]}, author = {Doyle, {Peter}}, biburl = {https://www.bibsonomy.org/bibtex/243d962be5327d6477bb87ee2ab9a52db/fbw_hannover}, edition = {4. ed.}, editor = {Stern, {Philip}}, interhash = {2f324ccc45b756f565ff1ae8765a8423}, intrahash = {43d962be5327d6477bb87ee2ab9a52db}, isbn = {0273693980}, keywords = {Management Marketing Marketingmanagement Marketingpolitik Marketingstrategie Strategic_planning}, pagetotal = {XII, 446}, ppn_gvk = {499877748}, publisher = {Financial Times/Prentice Hall}, timestamp = {2009-08-21T12:20:24.000+0200}, title = {Marketing management and strategy}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+499877748&sourceid=fbw_bibsonomy}, year = 2006 }