Article,
THE IMPACT OF CORPORATE CULTURE ON EMPLOYEE ENGAGEMENT IN HOTELS IN HANOI
CENTRAL ASIAN JOURNAL OF INNOVATIONS ON TOURISM MANAGEMENT AND FINANCE, 4 (7): 80-89 (July 2023)
Abstract
With the aim of clarifying the influence of corporate culture on employee engagement in hotels in Hanoi, the author of the article conducted a survey using a questionnaire for 520 employees currently working in businesses in the Hanoi area. Through the quantitative research method of linear regression analysis using SPSS 20 software, the study identified four factors of corporate culture that influence employee engagement, including: (i) Adaptive cultural values (GTVH); (ii) Cultural standards (CMVH); (iii) Formal structure and leadership (CMVH); (iv) Outcome orientation (HTKQ). The variables GTVH, CMVH and TCVH had a positive relationship with long-term employee engagement, while the variable HTKQ had a negative relationship. The managerial implication is that hotels need to develop and establish cultural standards that are aligned with appropriate and advanced institutional arrangements and leadership styles, review outcome standards based on modern tools.
