%0 Thesis %1 kocher2014paradox %A Köcher, Sören %D 2014 %K dnb Management %T ˜Theœ paradox of points: theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs

@phdthesis{kocher2014paradox, added-at = {2016-05-30T20:48:21.000+0200}, author = {Köcher, Sören}, biburl = {https://www.bibsonomy.org/bibtex/246f624942bc4c4e853ec9283149b6072/genealogie}, dnbtitleid = {1068392460}, interhash = {7117c4f386aeef6189619f739d94f6ff}, intrahash = {46f624942bc4c4e853ec9283149b6072}, keywords = {dnb Management}, school = {TU Dortmund}, timestamp = {2016-05-30T20:48:21.000+0200}, title = {˜Theœ paradox of points: theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs}, year = 2014 }