%0 Book %1 GVK509027318 %A Grüter, Anne %C Lohmar u.a. %D 2006 %I Eul %K Absatzkooperation Agency-Theorie Agency_Theory Business_Network Gefangenendilemma Handelsmarke Kommunikation Markenpolitik Marketing Strategische_Allianz Theorie %T Markennetze %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+509027318&sourceid=fbw_bibsonomy %7 1. Aufl. %@ 3899364260

@book{GVK509027318, added-at = {2009-08-21T12:21:08.000+0200}, address = {Lohmar [u.a.]}, author = {Grüter, {Anne}}, biburl = {https://www.bibsonomy.org/bibtex/25211bf8d9910f3755b127d00bf9f099c/fbw_hannover}, edition = {1. Aufl.}, interhash = {24762f7ac22560fed8c56862596c47d9}, intrahash = {5211bf8d9910f3755b127d00bf9f099c}, isbn = {3899364260}, keywords = {Absatzkooperation Agency-Theorie Agency_Theory Business_Network Gefangenendilemma Handelsmarke Kommunikation Markenpolitik Marketing Strategische_Allianz Theorie}, pagetotal = {XII, 260}, ppn_gvk = {509027318}, publisher = {Eul}, timestamp = {2009-08-21T12:21:30.000+0200}, title = {Markennetze}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+509027318&sourceid=fbw_bibsonomy}, year = 2006 }