%0 Journal Article %1 journals/mansci/HwangT16 %A Hwang, Minha %A Thomadsen, Raphael %D 2016 %J Manag. Sci. %K dblp %N 2 %P 571-590 %T How Point-of-Sale Marketing Mix Impacts National-Brand Purchase Shares. %U http://dblp.uni-trier.de/db/journals/mansci/mansci62.html#HwangT16 %V 62

@article{journals/mansci/HwangT16, added-at = {2024-05-07T00:00:00.000+0200}, author = {Hwang, Minha and Thomadsen, Raphael}, biburl = {https://www.bibsonomy.org/bibtex/24d653634ca2e9131fa926b4ab3f1f13e/dblp}, ee = {https://doi.org/10.1287/mnsc.2014.2113}, interhash = {dcfcb466032eedd8b2f6533df1ff266e}, intrahash = {4d653634ca2e9131fa926b4ab3f1f13e}, journal = {Manag. Sci.}, keywords = {dblp}, number = 2, pages = {571-590}, timestamp = {2024-05-13T07:02:20.000+0200}, title = {How Point-of-Sale Marketing Mix Impacts National-Brand Purchase Shares.}, url = {http://dblp.uni-trier.de/db/journals/mansci/mansci62.html#HwangT16}, volume = 62, year = 2016 }