E-COMMERCE BUSINESS MODELS IN THE
CONTEXT OF WEB 3.0 PARADIGM
International Journal of Advanced Information Technology (IJAIT), 3 (6):
1-12 (December 2015)DOI: 10.5121/ijait.2013.3601
Abstract
Web 3.0 promises to have a significant effect in users and businesses. It will change how people work and
play, how companies use information to market and sell their products, as well as operate their businesses.
The basic shift occurring in Web 3.0 is from information-centric to knowledge-centric patterns of
computing. Web 3.0 will enable people and machines to connect, evolve, share and use knowledge on an
unprecedented scale and in new ways that make our experience of the Internet better. Additionally,
semantic technologies have the potential to drive significant improvements in capabilities and life cycle
economics through cost reductions, improved efficiencies, enhanced effectiveness, and new functionalities
that were not possible or economically feasible before. In this paper we look to the semantic web and Web
3.0 technologies as enablers for the creation of value and appearance of new business models. For that, we
analyze the role and impact of Web 3.0 in business and we identify nine potential business models, based in
direct and undirected revenue sources, which have emerged with the appearance of semantic web
technologies.