%0 Journal Article %1 noauthororeditor %A Cauley, Kate %A Kiriakova, Maria %A Sexton, Ellen %D 2023 %J Public Services Quarterly %K bibliothekswesen library qr-codes %N 6 %R 10.1080/15228959.2022.2152152 %T They’re back! QR codes for marketing the academic library after pandemic lockdowns %U https://doi.org/10.1080/15228959.2022.2152152 %V 19 %X The Use of QR codes for various functions in society resurged during the pandemic. We reviewed the literature on QR use in Libraries. We carried out an exploratory study to see if students returning to campus in spring 2022 could be persuaded to visit our Library website using QR codes displayed on posters and postcards distributed around campus. We measured relatively few visits to our website from our QR code marketing materials in comparison to visits originating from a search engine or a URL in Blackboard or on the college website.

@article{noauthororeditor, abstract = {The Use of QR codes for various functions in society resurged during the pandemic. We reviewed the literature on QR use in Libraries. We carried out an exploratory study to see if students returning to campus in spring 2022 could be persuaded to visit our Library website using QR codes displayed on posters and postcards distributed around campus. We measured relatively few visits to our website from our QR code marketing materials in comparison to visits originating from a search engine or a URL in Blackboard or on the college website.}, added-at = {2023-10-10T06:47:35.000+0200}, author = {Cauley, Kate and Kiriakova, Maria and Sexton, Ellen}, biburl = {https://www.bibsonomy.org/bibtex/25d0bf41d54b3ac46aa57a2a4f55ff68a/voss}, description = {They’re back! QR codes for marketing the academic library after pandemic lockdowns: Public Services Quarterly: Vol 19, No 3}, doi = {10.1080/15228959.2022.2152152}, interhash = {94cecf8047c7784822fec797ea4eedaf}, intrahash = {5d0bf41d54b3ac46aa57a2a4f55ff68a}, journal = {Public Services Quarterly}, keywords = {bibliothekswesen library qr-codes}, number = 6, timestamp = {2023-10-10T06:47:35.000+0200}, title = {They’re back! QR codes for marketing the academic library after pandemic lockdowns}, url = {https://doi.org/10.1080/15228959.2022.2152152}, volume = 19, year = 2023 }