%0 Conference Paper %1 conf/mindtrek/CvijikjM11 %A Cvijikj, Irena Pletikosa %A Michahelles, Florian %B MindTrek %D 2011 %E Lugmayr, Artur %E Franssila, Heljä %E Safran, Christian %E Hammouda, Imed %I ACM %K %P 175-182 %T Understanding social media marketing: a case study on topics, categories and sentiment on a Facebook brand page. %U http://dblp.uni-trier.de/db/conf/mindtrek/mindtrek2011.html#CvijikjM11 %@ 978-1-4503-0816-8

@inproceedings{conf/mindtrek/CvijikjM11, added-at = {2023-12-12T19:46:51.000+0100}, author = {Cvijikj, Irena Pletikosa and Michahelles, Florian}, biburl = {https://www.bibsonomy.org/bibtex/26429cb9819c9261b131f6df6c61a9bd5/admin}, booktitle = {MindTrek}, crossref = {conf/mindtrek/2011}, editor = {Lugmayr, Artur and Franssila, Heljä and Safran, Christian and Hammouda, Imed}, ee = {https://doi.org/10.1145/2181037.2181066}, interhash = {25f1c521a567bcb3c51f136bc4f07a46}, intrahash = {6429cb9819c9261b131f6df6c61a9bd5}, isbn = {978-1-4503-0816-8}, keywords = {}, pages = {175-182}, publisher = {ACM}, timestamp = {2023-12-12T19:46:51.000+0100}, title = {Understanding social media marketing: a case study on topics, categories and sentiment on a Facebook brand page.}, url = {http://dblp.uni-trier.de/db/conf/mindtrek/mindtrek2011.html#CvijikjM11}, year = 2011 }