@openaccess_20

Market Analysis and Research of Nestle Company

. Journal of Marketing and Emerging Economics, 3 (4): 18-23 (April 2023)

Abstract

This article analysis current trends of Nestle Company such as BCG(Boston Consulting Group) matrix, SWOT analysis and STP analysis and recommendation of company for further improviments. It also gives an general understanding of business and marketing reports of this company.

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