%0 Journal Article %1 dou_brand_2010 %A Dou, Wenyu %A Lim, Kai %A Su, Chenting %A Zhou, Nan %A Cui, Nan %D 2010 %J Management Information Systems Quarterly %K downloaded %N 2 %P 261--279 %T Brand Positioning Strategy Using Search Engine Marketing %U http://aisel.aisnet.org/misq/vol34/iss2/5 %V 34

@article{dou_brand_2010, added-at = {2014-11-20T12:13:56.000+0100}, author = {Dou, Wenyu and Lim, Kai and Su, Chenting and Zhou, Nan and Cui, Nan}, biburl = {https://www.bibsonomy.org/bibtex/26148918f796f70aa0f7ea2e254977e83/rlipp}, interhash = {e3135769564fbd2299a870371768e15d}, intrahash = {6148918f796f70aa0f7ea2e254977e83}, journal = {Management Information Systems Quarterly}, keywords = {downloaded}, month = jun, number = 2, pages = {261--279}, timestamp = {2014-11-20T12:13:56.000+0100}, title = {Brand Positioning Strategy Using Search Engine Marketing}, url = {http://aisel.aisnet.org/misq/vol34/iss2/5}, urldate = {2010-12-14}, volume = 34, year = 2010 }