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Customer knowledge management via social media: the case of Starbucks

, und . Journal of Knowledge Management, 17 (2): 237--249 (März 2013)
DOI: 10.1108/13673271311315196

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Customer knowledge management via social media: the case of Starbucks, Journal of Knowledge Management | 10.1108/13673271311315196 | DeepDyve

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