%0 Book %1 GVK19672127X %A Ryans, John Kelley %A Baker, James Calvin %B Wiley marketing series %C New York, NY u.a. %D 1967 %I Wiley %K Internationaler_Vergleich Marketing %T World marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+19672127X&sourceid=fbw_bibsonomy

@book{GVK19672127X, added-at = {2009-08-21T12:35:02.000+0200}, address = {New York, NY [u.a.]}, author = {Ryans, {John Kelley} and Baker, {James Calvin}}, biburl = {https://www.bibsonomy.org/bibtex/275c05f816d28f232e560fca3a5fe9d3d/fbw_hannover}, interhash = {2666ff88603b6f42413a2575b7dd24bf}, intrahash = {75c05f816d28f232e560fca3a5fe9d3d}, keywords = {Internationaler_Vergleich Marketing}, pagetotal = {XI, 391}, ppn_gvk = {19672127X}, publisher = {Wiley}, series = {Wiley marketing series}, subtitle = {a multinational approach}, timestamp = {2009-08-21T12:35:04.000+0200}, title = {World marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+19672127X&sourceid=fbw_bibsonomy}, year = 1967 }