%0 Book %1 GVK021861668 %A Naert, Philippe A. %A Leeflang, Peter Samuel H. %C Leiden u.a. %D 1978 %I Nijhoff %K Marketing %T Building implementable marketing models %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021861668&sourceid=fbw_bibsonomy %@ 9020704362

@book{GVK021861668, added-at = {2009-08-21T09:46:50.000+0200}, address = {Leiden [u.a.]}, author = {Naert, {Philippe A.} and Leeflang, {Peter Samuel H.}}, biburl = {https://www.bibsonomy.org/bibtex/27f89969359aed434ef52385220a58e4e/fbw_hannover}, interhash = {270a49353b19a938bda4d83968f4eef3}, intrahash = {7f89969359aed434ef52385220a58e4e}, isbn = {9020704362}, keywords = {Marketing}, pagetotal = {XII, 406}, ppn_gvk = {021861668}, publisher = {Nijhoff}, timestamp = {2009-08-21T09:47:49.000+0200}, title = {Building implementable marketing models}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021861668&sourceid=fbw_bibsonomy}, year = 1978 }