%0 Book %1 GVK197868177 %A Staudt, Thomas A. %A Taylor, Donald A. %C Englewood Cliffs, N.J. %D 1965 %I Prentice-Hall %K Management Marketing Marketingmanagement Unternehmensführung %T A managerial introduction to marketing %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+197868177&sourceid=fbw_bibsonomy

@book{GVK197868177, added-at = {2009-08-21T12:35:02.000+0200}, address = {Englewood Cliffs, N.J.}, author = {Staudt, {Thomas A.} and Taylor, {Donald A.}}, biburl = {https://www.bibsonomy.org/bibtex/2596d8b3560584ab30ad65574bafe6646/fbw_hannover}, interhash = {277b7b59e97d672fcec0c5846c0f3cf2}, intrahash = {596d8b3560584ab30ad65574bafe6646}, keywords = {Management Marketing Marketingmanagement Unternehmensführung}, pagetotal = {XVI, 560}, ppn_gvk = {197868177}, publisher = {Prentice-Hall}, timestamp = {2009-08-21T12:35:06.000+0200}, title = {A managerial introduction to marketing}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+197868177&sourceid=fbw_bibsonomy}, year = 1965 }