%0 Book %1 GVK269926704 %A Hart, Norman A. %A Stapleton, John %C London u.a. %D 1987 %I Heinemann %K Dictionaries Marketing %T Glossary of marketing terms %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+269926704&sourceid=fbw_bibsonomy %7 3. ed %@ 0434918598

@book{GVK269926704, added-at = {2009-08-21T11:04:17.000+0200}, address = {London [u.a.]}, author = {Hart, {Norman A.} and Stapleton, {John}}, biburl = {https://www.bibsonomy.org/bibtex/2f3aaf4a42519179022bd2ffb8eb42490/fbw_hannover}, edition = {3. ed}, interhash = {28098e7fd42b0ef1aa7bc9ffde0092ce}, intrahash = {f3aaf4a42519179022bd2ffb8eb42490}, isbn = {0434918598}, keywords = {Dictionaries Marketing}, pagetotal = {IX, 225}, ppn_gvk = {269926704}, publisher = {Heinemann}, timestamp = {2009-08-21T11:20:47.000+0200}, title = {Glossary of marketing terms}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+269926704&sourceid=fbw_bibsonomy}, year = 1987 }