%0 Journal Article %1 magill_2003 %A Magill, Paul %D 2003 %I IBM %J Proceedings of Symposium on The Coevolution of Technology-Business Innovations %K imported %T The Crisis of Branding and the Theory Needed to Solve It

@article{magill_2003, added-at = {2006-03-28T18:27:22.000+0200}, author = {Magill, Paul}, biburl = {https://www.bibsonomy.org/bibtex/2879ff33a5b683abb27bf440a15604212/maksim}, interhash = {b777d57499e2d0cdff0765be1515cd4a}, intrahash = {879ff33a5b683abb27bf440a15604212}, journal = {Proceedings of Symposium on The Coevolution of Technology-Business Innovations}, keywords = {imported}, publisher = {IBM}, timestamp = {2006-03-28T18:27:22.000+0200}, title = {The Crisis of Branding and the Theory Needed to Solve It}, year = 2003 }