%0 Conference Paper %1 FaPaWaP08 %A Falkenreck, C. %A Paulssen, M. %A Wagner, R. %B Proceedings of the 37th EMAC Conference, Marketing Landscapes: A Pause for Thought %C Brighton %D 2008 %E Perks, K. J. %E Shukla, P. %K 2008 B-to-B_markets Hofstede's_scores Marketing-Interaktionen_in_verschiedenen_Kulturen brand_extension conceptual_model corporate_reputation cultural_impact myown perceived_brand_fit proceedings reputation_transfer %T Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures

@inproceedings{FaPaWaP08, added-at = {2009-05-13T18:06:02.000+0200}, address = {Brighton}, author = {Falkenreck, C. and Paulssen, M. and Wagner, R.}, biburl = {https://www.bibsonomy.org/bibtex/288747080dc20f71cb94fe2914526b1e1/rwagner}, booktitle = {{P}roceedings of the 37th {EMAC} {C}onference, {M}arketing {L}andscapes: {A} {P}ause for {T}hought}, editor = {Perks, K. J. and Shukla, P.}, interhash = {979d09a52dc36e5b715790fc9830d2c2}, intrahash = {88747080dc20f71cb94fe2914526b1e1}, keywords = {2008 B-to-B_markets Hofstede's_scores Marketing-Interaktionen_in_verschiedenen_Kulturen brand_extension conceptual_model corporate_reputation cultural_impact myown perceived_brand_fit proceedings reputation_transfer}, timestamp = {2010-08-18T17:31:42.000+0200}, title = {{A}ntecedents of {C}ompany {R}eputation {T}ransfer in {B}2{B} {M}arkets: {E}mpirical {E}vidence from {F}ive {D}ifferent {C}ultures}, year = 2008 }