Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions
Kaplan Business, (2006)Description
Amazon.co.uk: Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions: Sandra Beckwith: Books
Every nonprofit organization, regardless of its size, needs publicity to drive awareness of its goals. Yet, breaking through the clutter in today's information-overloaded society poses a huge challenge to organizations of all sizes. In "Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions", award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations.Fascinating nonprofit case studies, detailed instructions, and a rich array of publicity tools and tactics will help your nonprofit organization learn how to: create an affordable publicity plan that integrates goals, objectives, and key strategies; determine which tools and tactics will have the most impact on your goals; develop and pitch newsworthy stories with powerful messages that will capture media attention and resonate with your audiences; and maximize the publicity potential of your organization's activities, talents and resources.
An excellent roadmap that emphasizes how to information, "Publicity for Nonprofits" is a must have resource for all nonprofit professionals - especially those who know their organization deserves more media attention to achieve its goals.