Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures
C. Falkenreck, and R. Wagner. Proceedings of the 12th International Conference on Corporate Reputation, Brand Identity, and Competitiveness, Beijing, (2008)
%0 Conference Paper
%1 FaWaP08
%A Falkenreck, C.
%A Wagner, R.
%B Proceedings of the 12th International Conference on Corporate Reputation, Brand Identity, and Competitiveness
%C Beijing
%D 2008
%K 2008 B-to-B_markets causal_relationships corporate_reputation cultural_systems customer_satisfaction myown national_culture proceedings reputation_transfer structural_model_of_reputation_transfer
%T Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures
@inproceedings{FaWaP08,
added-at = {2010-08-03T11:32:32.000+0200},
address = {Beijing},
author = {Falkenreck, C. and Wagner, R.},
biburl = {https://www.bibsonomy.org/bibtex/29a9616c25fdd3d0964c2a076d9c8781f/cfalkenreck},
booktitle = {{P}roceedings of the 12th {I}nternational {C}onference on {C}orporate {R}eputation, {B}rand {I}dentity, and {C}ompetitiveness},
interhash = {730815b1eec02ae2c25781f29923910c},
intrahash = {9a9616c25fdd3d0964c2a076d9c8781f},
keywords = {2008 B-to-B_markets causal_relationships corporate_reputation cultural_systems customer_satisfaction myown national_culture proceedings reputation_transfer structural_model_of_reputation_transfer},
timestamp = {2010-08-03T11:32:32.000+0200},
title = {{I}mpact of {D}irect {M}arketing {A}ctivities on {C}ompany {R}eputation {T}ransfer {S}uccess: {E}mpirical {E}vidence from {F}ive {D}ifferent {C}ultures},
year = 2008
}
