%0 Conference Paper
%1 Kaske2012
%A Kaske, Fabian
%A Kugler, Maurice
%A Smolnik, Stefan
%B System Science (HICSS), 2012 45th Hawaii International Conference on
%D 2012
%K ROI KMControlling
%P 3898--3907
%T Return on Investment in Social Media--Does the Hype Pay Off? Towards an Assessment of the Profitability of Social Media in Organizations
@inproceedings{Kaske2012,
added-at = {2015-10-19T16:13:47.000+0200},
author = {Kaske, Fabian and Kugler, Maurice and Smolnik, Stefan},
biburl = {https://www.bibsonomy.org/bibtex/2b73023b84ae4745427415491116ac050/baem},
booktitle = {System Science (HICSS), 2012 45th Hawaii International Conference on},
groups = {public},
interhash = {8543fea43457f8e4ecd34cbbfd04c4be},
intrahash = {b73023b84ae4745427415491116ac050},
keywords = {ROI KMControlling},
organization = {IEEE},
pages = {3898--3907},
timestamp = {2015-10-19T16:13:47.000+0200},
title = {Return on Investment in Social Media--Does the Hype Pay Off? Towards an Assessment of the Profitability of Social Media in Organizations},
username = {baem},
year = 2012
}