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%0 Book
%1 GVK123900298
%A Thomas, Robert J.
%B The portable MBA series
%C New York u.a.
%D 1993
%I Wiley
%K Forecasting Forschung_und_Entwicklung_<Betriebswirtschaft> Management Marketing New_products
%T New product development
%U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+123900298&sourceid=fbw_bibsonomy
%@ 0471572268
@book{GVK123900298,
added-at = {2009-08-21T09:59:23.000+0200},
address = {New York [u.a.]},
author = {Thomas, {Robert J.}},
biburl = {https://www.bibsonomy.org/bibtex/2a622f3a8d6a533ceb0740cb8bcc3dd9c/fbw_hannover},
interhash = {2be74f52b9fc7ad5c7114b8411ecff1c},
intrahash = {a622f3a8d6a533ceb0740cb8bcc3dd9c},
isbn = {0471572268},
keywords = {Forecasting Forschung_und_Entwicklung_<Betriebswirtschaft> Management Marketing New_products},
pagetotal = {XIV, 352},
ppn_gvk = {123900298},
publisher = {Wiley},
series = {The portable MBA series},
subtitle = {managing and forecasting for strategic success},
timestamp = {2009-08-21T10:00:48.000+0200},
title = {New product development},
url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+123900298&sourceid=fbw_bibsonomy},
year = 1993
}