%0 Book %1 GVK123900298 %A Thomas, Robert J. %B The portable MBA series %C New York u.a. %D 1993 %I Wiley %K Forecasting Forschung_und_Entwicklung_<Betriebswirtschaft> Management Marketing New_products %T New product development %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+123900298&sourceid=fbw_bibsonomy %@ 0471572268

@book{GVK123900298, added-at = {2009-08-21T09:59:23.000+0200}, address = {New York [u.a.]}, author = {Thomas, {Robert J.}}, biburl = {https://www.bibsonomy.org/bibtex/2a622f3a8d6a533ceb0740cb8bcc3dd9c/fbw_hannover}, interhash = {2be74f52b9fc7ad5c7114b8411ecff1c}, intrahash = {a622f3a8d6a533ceb0740cb8bcc3dd9c}, isbn = {0471572268}, keywords = {Forecasting Forschung_und_Entwicklung_<Betriebswirtschaft> Management Marketing New_products}, pagetotal = {XIV, 352}, ppn_gvk = {123900298}, publisher = {Wiley}, series = {The portable MBA series}, subtitle = {managing and forecasting for strategic success}, timestamp = {2009-08-21T10:00:48.000+0200}, title = {New product development}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+123900298&sourceid=fbw_bibsonomy}, year = 1993 }