%0 Book %1 GVK021925461 %A Wiechmann, Ulrich E. %B Praeger special studies in international economics and development %C New York u.a. %D 1976 %I Praeger %K International_business_enterprises Management Marketing %T Marketing management in multinational firms %U http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021925461&sourceid=fbw_bibsonomy %@ 0275558509

@book{GVK021925461, added-at = {2009-08-21T12:30:14.000+0200}, address = {New York [u.a.]}, author = {Wiechmann, {Ulrich E.}}, biburl = {https://www.bibsonomy.org/bibtex/2c6b1897d009d02969045d26020547d39/fbw_hannover}, interhash = {c55af20c6f8ee4a45ced3efb62cfc16d}, intrahash = {c6b1897d009d02969045d26020547d39}, isbn = {0275558509}, keywords = {International_business_enterprises Management Marketing}, pagetotal = {103}, ppn_gvk = {021925461}, publisher = {Praeger}, series = {Praeger special studies in international economics and development}, timestamp = {2009-08-21T12:30:15.000+0200}, title = {Marketing management in multinational firms}, url = {http://gso.gbv.de/DB=2.1/CMD?ACT=SRCHA&SRT=YOP&IKT=1016&TRM=ppn+021925461&sourceid=fbw_bibsonomy}, year = 1976 }