%0 Generic %1 FaWaS108 %A Falkenreck, Christine %A Wagner, Ralf %C EMAC in Brighton %D 2008 %K 2008 brand_extension contributed_talk cultural_impact perceived_brand_fit reputation reputation_transfer speech %T Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures

@conference{FaWaS108, added-at = {2010-08-03T11:34:06.000+0200}, address = {EMAC in Brighton}, author = {Falkenreck, Christine and Wagner, Ralf}, biburl = {https://www.bibsonomy.org/bibtex/2c7be1797d1fd2e3f31ad518dec7e19e7/cfalkenreck}, interhash = {fe136621b1928181259e5c25060af5f1}, intrahash = {c7be1797d1fd2e3f31ad518dec7e19e7}, keywords = {2008 brand_extension contributed_talk cultural_impact perceived_brand_fit reputation reputation_transfer speech}, timestamp = {2010-08-03T11:34:06.000+0200}, title = {Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures}, year = 2008 }