The study aims to identify the possibilities offered by academic studies in Cuba for the training of information professionals as marketing managers. A theoretical analysis is conducted of the basic functions of marketing and its information dimension, the specific features of the work of the marketing manager, and the competencies developed by Curriculum D in information science graduates in the Cuban context. Based on the analysis of curricular contents and interviews with ten information professionals working as marketing managers, determination was made of some indispensable competencies which should be developed during the training and later on during service practice.
%0 Journal Article
%1 gonzalezvaliente2014incorporation
%A González-Valiente, Carlos Luis
%A León Santos, Magda
%A Rivera, Zoia
%D 2014
%J ACIMED
%K myown
%N 2
%T Incorporation of information science graduates to marketing management tasks
%U http://acimed.sld.cu/index.php/acimed/article/view/583/394
%V 25
%X The study aims to identify the possibilities offered by academic studies in Cuba for the training of information professionals as marketing managers. A theoretical analysis is conducted of the basic functions of marketing and its information dimension, the specific features of the work of the marketing manager, and the competencies developed by Curriculum D in information science graduates in the Cuban context. Based on the analysis of curricular contents and interviews with ten information professionals working as marketing managers, determination was made of some indispensable competencies which should be developed during the training and later on during service practice.
@article{gonzalezvaliente2014incorporation,
abstract = {The study aims to identify the possibilities offered by academic studies in Cuba for the training of information professionals as marketing managers. A theoretical analysis is conducted of the basic functions of marketing and its information dimension, the specific features of the work of the marketing manager, and the competencies developed by Curriculum D in information science graduates in the Cuban context. Based on the analysis of curricular contents and interviews with ten information professionals working as marketing managers, determination was made of some indispensable competencies which should be developed during the training and later on during service practice. },
added-at = {2014-05-20T17:38:51.000+0200},
author = {González-Valiente, Carlos Luis and León Santos, Magda and Rivera, Zoia},
biburl = {https://www.bibsonomy.org/bibtex/2c8d45f7686cf8ec724d9adacd0b78443/carlos.valiente},
interhash = {a5252bacfdc6574825f4937b11c77b77},
intrahash = {c8d45f7686cf8ec724d9adacd0b78443},
journal = {ACIMED},
keywords = {myown},
number = 2,
timestamp = {2014-05-20T17:38:51.000+0200},
title = {Incorporation of information science graduates to marketing management tasks},
url = {http://acimed.sld.cu/index.php/acimed/article/view/583/394},
volume = 25,
year = 2014
}