%0 Book Section %1 SpiliopoulouBerendt:WM2002 %A Spiliopoulou, Myra %A Berendt, Bettina %B Handbuch Web Mining im Marketing %D 2002 %E Hippner, Hajo %E Merzenich, Melanie %E Wilde, Klaus %I vieweg %K kmd %P 394-405 %T Wie werden Surfer zu Kunden? Navigationsanalyse zur Ermittlung des Konversionspotenzials verschiedener Sitebereiche %& 3.5

@incollection{SpiliopoulouBerendt:WM2002, added-at = {2014-06-23T10:43:47.000+0200}, author = {Spiliopoulou, Myra and Berendt, Bettina}, biburl = {https://www.bibsonomy.org/bibtex/2c961926d0c985d06d90db841d826be86/kmd-ovgu}, booktitle = {Handbuch {W}eb {M}ining im Marketing}, chapter = {3.5}, editor = {Hippner, Hajo and Merzenich, Melanie and Wilde, Klaus}, interhash = {363b6d6e5a184f178486f163a380592a}, intrahash = {c961926d0c985d06d90db841d826be86}, keywords = {kmd}, pages = {394-405}, publisher = {vieweg}, timestamp = {2014-06-23T10:43:47.000+0200}, title = {Wie werden {S}urfer zu {K}unden? {N}avigationsanalyse zur {E}rmittlung des {K}onversionspotenzials verschiedener {S}itebereiche}, year = 2002 }